Transparency
How we rank
When you neither search nor choose a sort, we order products and shops by quality score. We compute the score every night from data on the platform, from 0 to 100.
Products
| Parameter | Weight |
|---|---|
| Product completenessPhotos (up to three), description length, a published price and a category. | 25% |
| Buyer interestViews, clicks, orders and favourites in the last 90 days. Older activity counts less. | 35% |
| AvailabilityThe product is available and in stock. A lead time longer than 14 days lowers the score. | 15% |
| NewnessA product added in the last 30 days gets an advantage that tapers off. | 10% |
| Shop qualityThe score of the shop selling the product, without the plan boost. | 15% |
Shops
| Parameter | Weight |
|---|---|
| Profile completenessProfile, products, shipping and trust, by the same criteria as the shop health on the dashboard. | 30% |
| RangeThe number of active products. | 15% |
| Buyer interestShop visits, clicks, orders and favourites in the last 90 days. Older activity counts less. | 25% |
| Order fulfilmentThe share of delivered against cancelled orders in the last 90 days. | 20% |
| Message repliesThe share of conversations in the last 90 days the shop replied to. | 10% |
A parameter without data yet is left out of the score, and its weight is spread over the others. Until the first nightly calculation, a new product gets the median score of all products, so it does not sink to the bottom just for being new.
Subscription plans
A shop's plan multiplies the score by at most ×1,2. A product or shop whose score is higher by more than that always stays ahead.
- Free:
- ×1
- Plus:
- ×1.1
- Pro:
- ×1.2
Largest boost: ×1.2
Diversity
On the first 4 pages one shop takes at most a sixth of a page while other shops have products to show.
Search and sorting
When you search, the order follows how well results match the query. When you choose a sort, such as by price, your choice applies.
Sponsored slots
Sponsored slots are separate from this order and are always labelled as sponsored. Paid advertising does not change the quality score.
