Tips for creators

Presenting your products

Photos that sell

A buyer's first impression almost always comes from the photo. Good pictures can significantly increase interest, even when the product is excellent.

Natural light
Take photos by a window or outdoors. Avoid yellow room lamps and a harsh flash that distorts the colours of the material.
Several angles
Add at least 3–5 photos: a front view, a close-up of the craftsmanship, a view from above and the product in use or on a neutral background.
Show the size
Place the product next to an object of known size (a banknote, a pencil, a mug) so the buyer understands the size straight away.
A clean background
A neutral or light background keeps the focus on the product. Avoid clutter and anything that distracts.
Show it in use
Show the product in a real setting: jewellery on a wrist, decor on a shelf, a bag on a shoulder. Buyers can more easily picture owning it.
The first photo is key
The first picture in the product list appears in overviews and search. Choose the clearest and most appealing shot.

Range and descriptions

Products that inspire trust

Add your full range
Shops with more products come across as a serious brand. A buyer who sees only 2–3 products often gives up.
- Add everything you currently offer
- Group similar products into categories
- Keep availability up to date
Write a clear description
Buyers of handmade products want to know the story behind an item, but also the concrete details that help them decide.
- Materials and technique
- Dimensions, weight and colours
- Production time and personalisation options
Realistic prices
Include your working time, materials and effort in the price. A clear price without hidden costs builds trust and cuts down on unnecessary messages.
Keep your shop active
New collections, seasonal products and refreshing your photos now and then show that the shop is alive and worth coming back to.

Promotion

How to reach more buyers

Nit.ba lets you gather all your products, information and contact details in one place. Instead of sending photos, prices and descriptions in messages, you can simply share your shop's link with buyers.

A link in your Instagram bio
The most common channel for handmade creators. One click leads to your full range.
Share individual products
Every product has its own link, ideal for stories, posts and messages to buyers.
Combine Nit.ba with social media
Instagram for promotion and your story, Nit.ba for browsing your range and ordering.

Example shop link:

nit.ba/trgovina/your-shop

Share it in your bio, in a “Shop” story highlight or in every post where you present a product.

Relationships with buyers

Trust that brings repeat orders

Reply quickly
Confirm an order within 24 hours. A quick reply shows professionalism and reduces the buyer's uncertainty.
Clear delivery information
State the estimated shipping time and how you package. Buyers of handmade products value careful and safe delivery.
Add a personal touch
A thank-you card, a short note or careful packaging leave an impression. A happy buyer often recommends you to others.

The most common mistakes, and how to avoid them

Only a few products in the shop
Add your full range, even if that means 15+ products.
Dark or blurry photos
Take photos in daylight and check the sharpness before posting.
A one-sentence description
State the material, dimensions, how it is made and the delivery time.
The shop link is not shared anywhere
Put the link in your bio, stories and posts: Nit.ba only works once people see it.
Slow replies to orders
Confirm an order the same or the next day and let the buyer know when it ships.
A shop not updated for months
Add new products or refresh your photos at least once a month.